Advertising big!

A unique advertising medium that targets airline passengers in their seats. Ad-Air reaches this highly desirable demographic and captive audience by placing advertisements of 20,000m2, approx 5 acres in size, flat on the ground alongside the flight paths in and out of the world’s busiest airports.

The Ad-Air concept revolutionises ‘out-of-home’ advertising with the largest adverts to be seen from the air. This ‘record breaking’ new medium delivers a captive audience of millions of premium international passengers. 

This exceptional outdoor ad company have also just broken the world record by erecting….or rather rolling out…the world’s largest billboard at Dubai’s International airport approach. The advert, for Sorouh Real Estate, covers more than 20,000 sq m – more than two football pitches – and is viewed from the air by arriving and departing plane passengers.

Website: http://www.ad-air.com/

Forget Scratch n Sniff, try Peel ‘n Taste!

Food and beverage marketers have long known that there’s nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive. Enter First Flavor, which converts flavours into Peel ‘n Taste strips that can be mass-distributed in a broad-scale tryvertising campaign.

First Flavor’s strips contain no sugar or calorie. Possible uses for the strips include not just print advertisements but also direct mail, product-on-product, and in-store coupon dispensing applications.

Website: http://www.firstflavor.com/