Forget Scratch n Sniff, try Peel ‘n Taste!

26 10 2007

First Flavour

Food and beverage marketers have long known that there’s nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive. Enter First Flavor, which converts flavours into Peel ‘n Taste strips that can be mass-distributed in a broad-scale tryvertising campaign.

First Flavor’s strips contain no sugar or calorie. Possible uses for the strips include not just print advertisements but also direct mail, product-on-product, and in-store coupon dispensing applications.

Website: http://www.firstflavor.com/

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: