Advertising big!

26 10 2007

Ad Air

A unique advertising medium that targets airline passengers in their seats. Ad-Air reaches this highly desirable demographic and captive audience by placing advertisements of 20,000m2, approx 5 acres in size, flat on the ground alongside the flight paths in and out of the world’s busiest airports.

The Ad-Air concept revolutionises ‘out-of-home’ advertising with the largest adverts to be seen from the air. This ‘record breaking’ new medium delivers a captive audience of millions of premium international passengers. 

This exceptional outdoor ad company have also just broken the world record by erecting….or rather rolling out…the world’s largest billboard at Dubai’s International airport approach. The advert, for Sorouh Real Estate, covers more than 20,000 sq m – more than two football pitches – and is viewed from the air by arriving and departing plane passengers.



Forget Scratch n Sniff, try Peel ‘n Taste!

26 10 2007

First Flavour

Food and beverage marketers have long known that there’s nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive. Enter First Flavor, which converts flavours into Peel ‘n Taste strips that can be mass-distributed in a broad-scale tryvertising campaign.

First Flavor’s strips contain no sugar or calorie. Possible uses for the strips include not just print advertisements but also direct mail, product-on-product, and in-store coupon dispensing applications.


Hotels go even more aloft

23 10 2007

Aloft Bukilding

aloft is the exciting new hotel concept from hospitality giants Starwood, who have aimed to have 500 aloft properties worldwide by 2010.

Starwood were the first of the big five hotel groups to adopt the concept of boutique-style hotels when they launched their W Hotels concept. Now having learned there lessons from that extremely successful city-based chain, they have developed a new concept that should sit nicely in most locations.

As a vision of W Hotels, aloft carries the DNA of W by bringing a new level of style and experience to the select-service market. Key to the uniqueness of the brand will be its innovative food and beverage concepts: re:fuel and w xyz.

re:fuel, an urban inspired, 24-hour a day gourmet food offering, will redefine the way travelers think about eating on the road – banishing forever powdered eggs and instant coffee. Guests at aloft hotels will instead enjoy sweet, savory and healthy foods such as fresh fruit, custom coffee drinks and freshly made sandwiches.

After the workday is done, guests and in-the-know locals will unwind at w xyz, aloft’s destination bar. By combining signature cocktails and a sommelier-curated wine list in a comfortable, loft-inspired environment along with stylistic features like oversized windows looking out into the backyard and the splash pool, w xyz will delight all the senses.

Aloft Bedroom

Each aloft hotel incorporates unique, natural materials, innovative architecture and industry leading guestrooms. The guestrooms feature generous nine-foot ceilings and full-height windows, creating a decidedly loft-like feel, a signature ultra-comfortable bed, well-engineered work spaces with the latest in technology, generous bathrooms with spacious walk-in showers and amenities.

In addition, the aloft brand team has developed innovative training programs, operating procedures and brand standards, all to ensure that a stay at an aloft hotel is unlike any other travel experience.


Finally, Electric Cars are getting somewhere!

23 10 2007


The auto industry’s transition to alternative energy won’t just affect oil companies. It’s destined to disrupt and reinvent supply chains for fuel, financing and just about everything else that makes a car run. All of which translates into unprecedented opportunities for entrepreneurs.

The latest evidence: Norway’s two-seat, electric-powered Think City car-set to go on sale in the coming months-will come with an owner financing package unheard of in the auto industry. Consumers will pay an estimated USD 15,000 to 17,000 for the vehicle, but the company plans to lease the Think’s battery. And for good reason: on its own, the battery would cost an estimated USD 34,000, more than the price of a low-end luxury vehicle in most countries. Moreover, the Think battery’s useful life will depend on how the vehicle is used. Meaning: if Think owners were compelled to buy the battery along with the car, they’d be assuming risks few vehicle buyers would tolerate.

The workaround Think has devised is a USD 100-200 per month bundle that will include the battery lease plus other services such as insurance and mobile internet access. The latter will enable the company to remotely monitor the battery’s remaining useful life. As the battery’s ability to recharge declines with age, the company will automatically offer owners the chance to replace it or alternately keep the battery in exchange for a lower monthly leasing fee.

Think’s battery-leasing business model differs sharply from that of US electric car maker Tesla Motors. With a batteries-and-all price tag of about USD 100,000, the sporty Tesla is being marketed as status symbol for Hollywood celebrities and Silicon Valley titans. Notwithstanding, under an agreement announced this spring, Tesla will help supply Think with battery packs. Notably, both Think and Tesla are start-ups, aptly illustrating how the switch to alternate fuels will make room for innovative upstarts in an industry dominated by giants.


Design Your Own Duvet

1 10 2007

Design Your Own Duvet

There’s nothing like customisation to make consumers feel unique, and the mass-customization trend has brought that feeling to goods as diverse as computers, blue jeans and breakfast cereal. Now American-based Inmod is taking customisation into the inner sanctum of consumers’ home lives with a service that lets them design their own duvets. There are other outlets that offer custom duvets, but most often the only choices to make are the fabric and size, and maybe the colour.  

Customers using the Inmod Design Studio, on the other hand, choose from a growing variety of embroidered patterns as well as colours and fabrics to design their duvet just the way they want it. Fabric choices include silk taffeta, silk dupioni and a linen blend; embroidery options include a wide variety of chic modern, retro, pop-art, geometric and nature-inspired designs, all in the customer’s choice of colours for background and each level of detail.  

Once satisfied with their creation, customers can preview it online in a bedroom environment.  Each embroidered Inmod duvet is hand-made in India, and delivery takes 4 to 6 weeks. One rule of thumb with customization is that it’s hard to offer too much of it from a consumer’s viewpoint. How about taking a segmented approach to the same idea, with custom duvets for kids, teens, newlyweds? What about sheets, towels, drapery, or table linens? Let the customising fun begin!    


We’re Loving it!

11 09 2007


LiveByLove is a new lingerie brand by Irish designer, Lisa O’Riordan. Currently available in Brown Thomas, the spring/summer collection 2007 has proven to be an instant hit with Irish women. The bright and vibrant colours (hot pink, cherry red, sea blue, Kermit green) combined with the carefully selected lycra based fabrics gives an almost beachwear quality to the range.  

livebylove offers comfortable versatile lingerie for the fashion conscious woman. The concept is outer underwear, created to allow the wearer versatility in their styling. It’s about offering style conscious women a way to enhance their individual style and look.  

Livebylove is unique in that the designs are created here in Ireland and manufactured both here and in Europe using only fabrics of the best quality, that are easy to care for and long lasting.  Website:


Pink Mechanic Fever!

10 09 2007


After years of being ignored, female drivers are finally getting recognized by the auto industry as an important part of the market. What could make more sense, then, than an emerging market for women-specific automotive tools? 

The Pink Toolbox Co. packs its GBP 24.99 Pink Car Kit with essential emergency supplies such as jump leads, mobile charger and hammer—all in girly-girl pink. California-based Safety Girl, meanwhile, offers the more whimsical USD 29.95 Safety Girl Roadside Emergency Kit, which includes breath freshener, lip balm and chocolate as well as utilitarian items such as an emergency blanket and instructions for changing a flat tire.British Love My Car, on the other hand, offers an interesting variation on the theme by zeroing in on young women driving their very first car.  Four kit options are available with such useful “Make Me Safer” tools as a safety hammer with built-in torch, phone charger, UK map book and de-icer. Prices range from GBP 24.75 to GBP 55.  

We’ve already got someone in mind for one of these kits for Christmas! You know who you are! 🙂